Management strategies in uncertainty to boost the orange economy

Abstract

The economic sector worldwide has been affected by important events in the most recent decade, it could be seen that no one was prepared for unexpected situations despite the prospective or visionary theories that pray in the philosophy of the organizational culture of each company . Having management strategies in times of uncertainty is the key to keep participating in the market, the orange economy must also reinvent itself despite adversity and use the same creative elements that make it up to empower itself in the face of uncertain scenarios. This work reflects the imperative need to generate strategic plans aimed at social - technological innovation as a means to reduce risks in the face of unexpected scenarios.