Generational rural entrepreneurship with a gender focus: Significant experiences in the Magdalena Medio Colombiano

Abstract

The social exclusion of women, dissatisfaction with access to health, education and employment; In addition to the non-recognition as an active agent in citizen participation and community empowerment, they are phenomena that explain the perpetuity of inequality gaps between men and women; especially in the Colombian rural sector. This is how this article focuses on the design of a generational rural associative entrepreneurship model with a gender approach in the Magdalena Medio Colombiano, which contributes to reduce the transgressions of the economic and social dependence of women towards the achievement of a individual, family and collective well-being. This study is carried out under a qualitative approach of the participatory action type, which, from social cartography, focus groups and in-depth interviews with rural women, allows emphasizing the redefinition of their economic role in sustainable development. As a result, this model under social innovation strategies emphasizes the redirection of technological, financial and participatory resources, which favor the planning and execution of productive initiatives towards female autonomy, overcoming micromachismo in the region and the implementation of selfmanagement actions. community, within the framework of the solidarity economy.