Digital marketing as a transformation tool for reducing the digital divide in the development of sustainable tourism

Abstract

This article, entitled “Digital Marketing as a Transformation Tool for Reducing the Digital Divide in Sustainable Tourism Development,” aims to address the tourism sector’s activities from dimensions that have enabled the advancement of the digital age, such as science and technology, which have positively impacted inclusion and the reduction of the digital divide. However, it should be noted that industrial operations are not immune to environmental degradation, and individuals have not yet fully grasped that the natural environment has historically been the primary source of raw materials. In the case of the tourism industry, it is linked to sustainable development since the economic activities of the industrial sector must be mindful of resources and allow for economic activity, but with a balance. In this sector of the economy, sustainable development must be considered based on established environmental, economic, and technological policies. These policies are applied in various areas of knowledge, which will allow for the reduction of the digital divide and enable changes in phenomena that emerge during the provision of tourism services (Grisales, 2023).