Analysis of the influence of social networks in launching new products for SMEs in the Naranjito canton

Abstract

In the canton of Naranjito, province of Guayas, there is a large group of microentrepreneurs who still do not know the advantages and disadvantages of the influence of social networks for the promotion of their current and new products and services. Traditional communication such as radio, television, print media. But thanks to the advancement of technology, we have another means of communication by which they can make their products or services known at low cost and even worldwide because billions of people daily use social networks not only to interact But also to search for sales pages of products and services, although the microentrepreneur must take into account the advantages and disadvantages of using these means, since this depends on whether the product or service has a high or low reception by the client.