Características sociodemográficas de los consumidores de comida mexicana “TEX-MEX” en Cali-Colombia


Jonathan Ferney Virgüez
Hugo Fernando Castro Silva
Wilder Eimer Cortés Cortés


Cali, Consumer Characteristics, Colombia, Tex-Mex Food, Consumption, Sociodemographic, Tex-Mex


This article is supported by the inquiry "Mexican Food Consumption" Tex-Mex "in the Metropolitan Area of ​​the City of Cali. A case analysis ”was promoted based on a mixed approach, where sociodemographic variables were examined and calculated; the peculiarities of consumers such as: individual and parental precedents for the consumption of Tex-Mex food, purchase motivations, consumption patterns and the abandonment of consumption towards products, the different forms of consumption where consumption patterns were investigated, means of consumption, customs and habits of consumers; In addition, economic, educational, family and health problems. This research is based on sociodemographic variations and certain particularities of consumers. Through 84 interviews with users of the Buffet Mexican Buffet franchises, which were located in different establishments of this brand; to those who were administered a semi-structured interview, the result of a pilot test and corroborated by experts, the results were analyzed in the INFOSTAT Software, where they prevailed: that men predominate as the main consumers of Tex-Mex food, particularly single and without children, aged between 14 and 45, with university studies, most of them located socioeconomically in the middle stratum and with family precedents of second degree of consanguinity and affinity, promoting the consumption of this type of food at an early age, between 14 and 21 years approximately, where a history of Tex-Mex food consumption is displayed.


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