Características sociodemográficas de los consumidores de comida mexicana “TEX-MEX” en Cali-Colombia
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Keywords
Cali, Características de los Consumidores, Colombia, Comida Tex-Mex, Consumo, Sociodemográfico, Tex-Mex
Resumen
Este articulo está soportado en la indagación “Consumo de Comida Mexicana “Tex-Mex” en el Área Metropolitana de la Ciudad de Cali. Un análisis de caso”. Se fomentó a partir de un enfoque mixto, donde se examinaron y calcularon variables sociodemográficas; las particularidades de los consumidores como: precedentes individuales y parentales para el consumo de comida Tex-Mex, motivaciones de compra, patrones de consumo y el abandono del consumo hacia los productos, las diferentes formas de consumo en donde se indagaron los patrones de consumo, medios de consumo, costumbres y hábitos de los consumidores; además, inconvenientes económicos, educativos, familiares y de salud. Esta investigación se orienta en variaciones sociodemográficas y ciertas particularidades de los consumidores. Mediante 84 entrevistas realizadas a los usuarios de las franquicias de Butacos Buffet Mexicano, que se ubicaron en diferentes establecimientos de esta marca; a los que se les administro una entrevista semiestructurada, resultado de una prueba piloto y corroborada por expertos, los resultados fueron analizados en el Software INFOSTAT, donde prevalecieron: que los hombres predominan como principales consumidores de la comida Tex-Mex, particularmente solteros y sin hijos, de edades entre los 14 y 45 años, con estudios universitarios, la mayoría ubicados socioeconómicamente en estrato medio y con precedentes familiares de segundo grado de consanguinidad y afinidad, promoviendo el consumo este tipo de comida a temprana edad, entre los 14 y 21 años aproximadamente, en donde se exhibe un historial del consumo de comida Tex-Mex.
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