Analysis of commercial establishments in the city of Villavicencio against negative socio-economic impacts

Abstract

The commercial establishments are the entities in which the economy of Villavicencio is supported, the historic center of the city is characterized by grouping merchants dedicated to different activities, in turn it works as a collection of merchandise for retail sale and wholesale, becoming a regional pantry. For this reason, it was considered necessary to carry out a characterization of the establishments to measure the impact of the socioeconomic factors that affect them so that strategies can be formulated to mitigate the effects they produce.

The quantitative method was applied, with a descriptive-not   experimental   type   design, a significant sample was considered for its approach, engaging the individuals of interest through a survey with single-answer questions and a numerical scale that was applied to the owners or administrators of the establishments considered, later it was tabulated through the generation of a database through Excel to facilitate statistical analysis.

The conclusions highlighted that merchants perceived the economic factor as the one with the greatest negative impact due to the crisis caused by the pandemic; Among the social concepts, it was determined that insecurity despite being a factor of old date continues to affect them, they also proposed greater participation by the sectional government, advertising strategies for the center, rehabilitation programs for street dwellers and relocation of street vendors.